It seems that everywhere we go we are faced with ads and marketing campaigns that are designed to do one thing, get us to make a purchase. This buy-in might be to visit a local lawyer if we’ve been injured, visit a local car dealership because they listen, donate to a cause because you care, or purchase a product to change your life. We live in a world that is built around you or I spending money after being advertised to. We are a generation of consumers.
Some are in constant search for the newest item that will make them appear smarter, trendier, and more tech savvy than others. Some build their self worth and esteem based off the brands the shop and use on a day to day basis, this practice can be freeing for many and depressing for some. Not only are we surrounded and influenced by the consumer culture we are built or broken by it at times.
For those who have extra funds to buy the premium products they are easily able to attain their desired status amongst their peers and are often early adopters of the latest fads and trends. For some their path to attain products to boost status can be lengthy and combined with a uphill battle as they attain the products later and they may attain them well after a newer iteration of the product arrives and others mat remind them of how “behind the times” the late purchaser might be.
As consumers, we need to be better at finding satisfaction with the products that we have. I mean do we really need the latest and greatest or will what we have do for another year or so? What does a new product in our hands really change about us? For many it is all about the self confidence and self esteem that comes along with the items, but this is not the case for everyone.
Finding happiness with what we have could pay off in the long run if we are willing to be okay with having things for a long time. It could allow us to be happier in the current moments we have and less focused on the fleeting moments ahead. As a consumer, you should remind yourself that things don’t define your actions and personality do.